Passionate Advertising Specialist – Jose Borghi of Mullen Lowe Brasil Read more

Passionate Advertising Specialist – Jose Borghi of Mullen Lowe Brasil

Jose Borghi is a popular name within the Brazilian advertising industry. He had Co-Founded and is the current Co-CEO of the Brazilian advertising agency, Mullen Lowe. His strong passion for advertisement had led him to jointly establish this ad agency despite having no capital to back up his business venture. The title of Mullen Lowe Brasil had actually been established after the successful merger between the Mullen Group and previously acquisition enterprise from Borghi, then known to be Lowe & Partners.

The Creative Mind of Jose Borghi

Jose Borghi is a truly talented individual specialized in advertisement and marketing industry. Brazilians have always been pleased to see Borghi’s work being internationally recognized at prestigious events. His advertising talents went unnoticed in Mamíferos da Parmalat translated in English as Mammals of Parmalat. The ad was ingrained into the minds of its viewers with the catchy advertisement jingles being sung by adorable children in stuffed animal costumes. He was also the brilliant mind behind the development of É o Amor (It is the love).

Creative Advertising and Marketing Online Insights by Jose Borghi

Some of Jose Borghi’s latest online insights were published on the June of 2016 on the website, Noticias Terra Brasil. These articles highlight how the advertising and marketing industry is being revolutionized by the advancements in access to the World Wide Web. In these articles, Borghi recognizes the successful utilization of these latest modifications by international ad agencies, and he attempts to motivate the Brazilian advertising agencies to use these optimally as well. One of the articles discusses the need for Brazilian retailers to utilize electronic commerce through mobile-friendly sites that make smartphone devices and tablets compatible. Borghi recognizes this international trend and emphasizes that the trend should be encouraged nationally in Brazil as well. In the second article, Borghi suggests Brazilian advertisers and retailers take advantage of increased access to the internet. He believes online business engagements will improve Brazil’s economy through increased revenues.

Visit http://brasil.mullenlowe.com for more.

 

 

Contribution of José Borghi to Brazilian Advertising Read more

Contribution of José Borghi to Brazilian Advertising

José Borghi is a Brazilian native born in Presidente Prudente. José has become an icon in the advertising industry through creating unforgettable events and customizing them with his clients’ brands. Initially, José never dreamt of being in the advertising industry, but when he got an invite from his sister to assist in helping her choose the right path to follow in Cannes, he got attracted by the commercial displays of Vts a scene that sparkled a new dream of joining the advertising industry.

After successfully attaining his academic credentials in advertising from PUC-Campinas, José was full of ideas though financial muscles were feeble. This didn’t hinder him from scooping his first job at the agency Standard Ogilvy as the editor. After a while, José moved to a series of other advertising agencies where he continued to prove himself as able and optimistic in the advertising industry. When working at the Talent $ Leo Burnett, José met Erh Ray who after exchanging ideas founded their agency BorghiErh.

At the time of the startup, José and Erh had no investors and no banks to finance them but still, their urge for success saw them through the hard times. In 2006, Lowe saw their effort and offered to partner with the duo creating a new partnership company Borghi Lowe. José being an equality ambassador split his presidency with Erh, a move he thought would make the business extend from diverse strategies. Over the years, the agency has received praises from the domestic and international markets making them be listed among the best ad companies. Recently, the company partnered with Lowe group and Mullen agency enlarging its service territories even closer to the clients.

The Borghi Lowe got a series of changes after joining up with Mullen and Lowe agency giving it its new name Mullen Lowe Brasil. José Borghi and Andre Gomes are the CEOs of the agency. José is a firm believer that success doesn’t come on a silver platter, and that one has to work himself out to achieve his desires. Over the years, José’s effort has been recognized through awards and accreditations from various institutes which have seen the change and enthusiasm José Borghi brought to the Advertising Industry.

Visit http://brasil.mullenlowe.com for more.