Lori Senecal, the superwoman of the advertising world Read more

Lori Senecal, the superwoman of the advertising world

The world of advertising has always been heavily male-dominated, and when a woman takes over and succeeds, she is always the talk of the entire company. One such woman is Lori Senecal is one of the famous women who has managed to achieve in the boardroom. Lori joined MDC Partners agency CP+B in 2015 as the global chief executive officer a role she has executed correctly. Chuck Porter who is the co-founder of the company further emphasizes her essential role in the agency by saying that she was the ideal person to help soar CP+B to global markets. One of the remarkable accomplishments of Lori Senecal at CP+ B include landing American Airlines to the company. It was a milestone because the airline had been working with TM advertising company for close to three decades now and Lori managing to snatch it away from TM meant a lot of expertise on her behalf. For more details visit Crunchbase.

To ensure that her exit will not cause mayhem at CP+B Lori Senecal and Chuck Porter revealed that they are working together to select the next line of leaders for the company. That will ensure a smooth transition when she leaves. Miss Lori Senecal is not the only one who will be leaving the company as there is another line of leaders taking the exit too such as Richard Pinder, Arjun Singh, and Dave Buonaguidi. That is why Lori and Chuck selecting a new team of leaders is essential for the future of the creative company. Visit Adweek to see more.

About Lori Senecal

According to Campaignlive, she is a fifty-year-old woman who is widely known for her successful career. She has worked with several prominent companies such as Kirshenbaum Bond &Partners as the chief executive officer, president and also as a partner with the firm. Her extensive knowledge of accounting has taken her to great places, and CP+B is just one of them. Under Lori’s belt, the agency has achieved the great milestone and has also helped its clients gain success something which has helped it better its reputation. Thanks to her prowess, Lori Senecal has taken many honor and awards such as AWNY Game Changers Awards. Lori Senecal tackles her career quite efficiently and spends time with her family during her free time.

See more: http://www.adweek.com/tag/Lori-Senecal/

Passionate Advertising Specialist – Jose Borghi of Mullen Lowe Brasil Read more

Passionate Advertising Specialist – Jose Borghi of Mullen Lowe Brasil

Jose Borghi is a popular name within the Brazilian advertising industry. He had Co-Founded and is the current Co-CEO of the Brazilian advertising agency, Mullen Lowe. His strong passion for advertisement had led him to jointly establish this ad agency despite having no capital to back up his business venture. The title of Mullen Lowe Brasil had actually been established after the successful merger between the Mullen Group and previously acquisition enterprise from Borghi, then known to be Lowe & Partners.

The Creative Mind of Jose Borghi

Jose Borghi is a truly talented individual specialized in advertisement and marketing industry. Brazilians have always been pleased to see Borghi’s work being internationally recognized at prestigious events. His advertising talents went unnoticed in Mamíferos da Parmalat translated in English as Mammals of Parmalat. The ad was ingrained into the minds of its viewers with the catchy advertisement jingles being sung by adorable children in stuffed animal costumes. He was also the brilliant mind behind the development of É o Amor (It is the love).

Creative Advertising and Marketing Online Insights by Jose Borghi

Some of Jose Borghi’s latest online insights were published on the June of 2016 on the website, Noticias Terra Brasil. These articles highlight how the advertising and marketing industry is being revolutionized by the advancements in access to the World Wide Web. In these articles, Borghi recognizes the successful utilization of these latest modifications by international ad agencies, and he attempts to motivate the Brazilian advertising agencies to use these optimally as well. One of the articles discusses the need for Brazilian retailers to utilize electronic commerce through mobile-friendly sites that make smartphone devices and tablets compatible. Borghi recognizes this international trend and emphasizes that the trend should be encouraged nationally in Brazil as well. In the second article, Borghi suggests Brazilian advertisers and retailers take advantage of increased access to the internet. He believes online business engagements will improve Brazil’s economy through increased revenues.

Visit http://brasil.mullenlowe.com for more.

 

 

Contribution of José Borghi to Brazilian Advertising Read more

Contribution of José Borghi to Brazilian Advertising

José Borghi is a Brazilian native born in Presidente Prudente. José has become an icon in the advertising industry through creating unforgettable events and customizing them with his clients’ brands. Initially, José never dreamt of being in the advertising industry, but when he got an invite from his sister to assist in helping her choose the right path to follow in Cannes, he got attracted by the commercial displays of Vts a scene that sparkled a new dream of joining the advertising industry.

After successfully attaining his academic credentials in advertising from PUC-Campinas, José was full of ideas though financial muscles were feeble. This didn’t hinder him from scooping his first job at the agency Standard Ogilvy as the editor. After a while, José moved to a series of other advertising agencies where he continued to prove himself as able and optimistic in the advertising industry. When working at the Talent $ Leo Burnett, José met Erh Ray who after exchanging ideas founded their agency BorghiErh.

At the time of the startup, José and Erh had no investors and no banks to finance them but still, their urge for success saw them through the hard times. In 2006, Lowe saw their effort and offered to partner with the duo creating a new partnership company Borghi Lowe. José being an equality ambassador split his presidency with Erh, a move he thought would make the business extend from diverse strategies. Over the years, the agency has received praises from the domestic and international markets making them be listed among the best ad companies. Recently, the company partnered with Lowe group and Mullen agency enlarging its service territories even closer to the clients.

The Borghi Lowe got a series of changes after joining up with Mullen and Lowe agency giving it its new name Mullen Lowe Brasil. José Borghi and Andre Gomes are the CEOs of the agency. José is a firm believer that success doesn’t come on a silver platter, and that one has to work himself out to achieve his desires. Over the years, José’s effort has been recognized through awards and accreditations from various institutes which have seen the change and enthusiasm José Borghi brought to the Advertising Industry.

Visit http://brasil.mullenlowe.com for more.