Traffic has been a big concern lately in the Squaw Valley region around Lake Tahoe. There are many groups that are doing whatever they can to help preserve the area and cut down on traffic congestion in the area. The latest battle that they are fighting with the Squaw Valley ski resort. The ski resort is on a mission to become one of the most visited resorts in the world, not just the United States. The company thinks that an expansion is necessary before they can accomplish this feat
Andy Wirth is the CEO of Squaw Valley Holdings and is in charge of the resort and effort for its expansion. He says that expansion will be great for the area because of all the added business that it will bring to the local businesses in the area. His detractors say that the expansion will only add to the traffic problems in the area.
The two sides were both in the building recently when the resort had a meeting with the Placer County Planning Commission to determine whether or not they could move to the next phase of the approval process to go ahead with the expansion. Both sides argued their side in a civil and friendly manner. In the end, the commission decided that the resort can have the opportunity to go in front of the County Board of Supervisors for the final go-ahead on the plan.
Wirth does admit that there are some traffic issues in the area. He is also quick to point out that the traffic problems exist before the expansion. He also explained that the company has nothing to do with those original traffic problems.
The CEO says that he will work with the county help ease the traffic issues. According to him, the company even has plans to help alleviate traffic congestion included in the expansion process. This includes efforts to help further develop their mass transit. Opponents of the plan say that they want to see this plan in writing before they will believe it. Read more: Andy Wirth Elected Chairman of Reno-Tahoe Regional Air Service Corporation
Wirth is using his experience in the resort industry to help guide him on this path. He has over 25 years in the industry. He spent most of his career working for the Steamboat Springs Resort in Colorado. He started right after college in the marketing department. He worked his way all the way up to marketing director of the company. He was then hired as the first non-member of the Cushing family to run Squaw Valley since the 1940s.