Jose Borghi is a popular name within the Brazilian advertising industry. He had Co-Founded and is the current Co-CEO of the Brazilian advertising agency, Mullen Lowe. His strong passion for advertisement had led him to jointly establish this ad agency despite having no capital to back up his business venture. The title of Mullen Lowe Brasil had actually been established after the successful merger between the Mullen Group and previously acquisition enterprise from Borghi, then known to be Lowe & Partners.
The Creative Mind of Jose Borghi
Jose Borghi is a truly talented individual specialized in advertisement and marketing industry. Brazilians have always been pleased to see Borghi’s work being internationally recognized at prestigious events. His advertising talents went unnoticed in Mamíferos da Parmalat translated in English as Mammals of Parmalat. The ad was ingrained into the minds of its viewers with the catchy advertisement jingles being sung by adorable children in stuffed animal costumes. He was also the brilliant mind behind the development of É o Amor (It is the love).
Creative Advertising and Marketing Online Insights by Jose Borghi
Some of Jose Borghi’s latest online insights were published on the June of 2016 on the website, Noticias Terra Brasil. These articles highlight how the advertising and marketing industry is being revolutionized by the advancements in access to the World Wide Web. In these articles, Borghi recognizes the successful utilization of these latest modifications by international ad agencies, and he attempts to motivate the Brazilian advertising agencies to use these optimally as well. One of the articles discusses the need for Brazilian retailers to utilize electronic commerce through mobile-friendly sites that make smartphone devices and tablets compatible. Borghi recognizes this international trend and emphasizes that the trend should be encouraged nationally in Brazil as well. In the second article, Borghi suggests Brazilian advertisers and retailers take advantage of increased access to the internet. He believes online business engagements will improve Brazil’s economy through increased revenues.
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