There are only a few executives in Brazil that are as influential as the president of a large corporation such as Bradesco. These officials draw a lot of attention as they handle credit details of some of the greatest projects in the country. As a result, they attract a lot of followers by business leaders and politicians. For that reason, Luiz Carlos Trabuco Cappi, the president of Bradesco Bank appears in multiple newspapers and magazines.
Luiz Carlos Trabuco Cappi took over the presidency of Bradesco in 2009 after Marcio Cypriano retirement. Cypriano retired at the age of 65, which is the ceiling age set by the bank for its presidents. Before retiring, Cypriano had multiplied the market value of the bank from $5 billion to $30 billion. Luiz Carlos Trabuco Cappi appointment meant that he is the fourth president of Bradesco, which enjoys over 70 years of operations.
Why Luiz Carlos Trabuco Cappi Was the Best Candidate to Succeed Cypriano
Luiz Carlos Trabuco Cappi was born in Marilia and graduated with a bachelor’s degree in philosophy from the University of Sao Paulo. His professional career began at Bradesco when he joined the bank as a clerk and grew up the hierarchy, thanks to his hard work and devotion. While serving as the leader of Bradesco Seguros, the firm’s market share rose from 23 percent to 25 percent. To date, Bradesco Seguros contributes about 30 percent of the bank’s total profits, thanks to Luiz Carlos Trabuco Cappi. Since Bradesco values continuity, there was no one else best fitted to fill the shoes of the outgoing president. By 2009, Luiz Carlos Trabuco Cappi had been in the organization for nearly 40 years.
Luiz Carlos Trabuco Cappi is optimistic and has laid down great plans for the future of Bradesco. He believes that insurance sector is an extension of the state and should, therefore, a fundamental role in ensuring maintenance of social welfare. He also hypothesizes that the current problems facing the insurance sector should be used to plan for the future.
At the time he took the presidency, Bradesco had lost its first position in the Brazilian banking sector to Itau Unibanco. With R $422 billion in assets, the company was R $150 billion behind their greatest rival, Itau Unibanco. On assuming power, Luiz Carlos Trabuco Cappi began the long journey of making Bradesco the biggest bank again. Although he stated that serving the municipalities better was his mission, it was evident that restoring Bradesco at the helm was part of his agenda.
In 2015 Luiz Carlos Trabuco Cappi’s pursuit for leadership in the banking industry came to fruition. This is after he got approval from Lazaro Brandao, chairman of the board to buy HSBC at $5.2 billion. Winning this deal increased Bradesco market share making it outperform Itau Unibanco in the number of account holders, branch network, and total investments. It also beat their competitor in total assets, loans granted, and deposits. With this deal, Bradesco grew to achieve what it could achieve within six years of organic growth. After winning this award, Luiz Carlos Trabuco Cappi was awarded Entrepreneur of The Year by DINHEIRO.
After assuming the presidency, Luiz Carlos Trabuco Cappi created a corporate university with the aim of renewing leadership cadres. His excellent performance and unmatched track of record saw him get considered by President Dilma Rousseff to take over the ministry of finance, an opportunity he rejected. Sources within his inner circle revealed that he said he was born to work for Bradesco and thus, couldn’t leave the bank. He is expected to succeed Lazaro Brandao as the chairman of the council.
Learn more about Luiz Carlos Trabuco Cappi: http://www.tostoadv.com/bradesco-quer-mudar-regra-para-trabuco-ficar-no-cargo/