The number of lip balms that are currently on the market is staggering. It’s almost impossible to really settle on just one of the lip balms that you find in the local stores or online. However, one lip balm really stands out. The EOS lip balms are very popular says usmagazine.com. Perhaps, some of the great popularity is due to the uniquely designed round container. However, the majority of EOS or Evolution Of Smooth fans purchase the product because it is a very effective natural product that smooths and softens the lips. Recently, EOS added a New Vegan Crystal Flavored Lip Balm to their collection.
EOS really hit the mark right on target with a lot of their very satisfied customers. The new edition to the lip balm line is crystal clear and free of bee’s wax. The company realized that quite a few fans would prefer a crystal clear lip balm without beeswax. Consequently, they went back to the drawing board and created a new lip balm that was 100 percent vegan in nature. The good news is that the new clear lip balm sold out quickly on the EOS website, the very first day of its release to the public. Discover more beauty tips here.
Evolution Of Smooth
EOS is the little startup that challenged the big lip balm companies that monopolized the lip balm market for years. Their natural products and unique designs caught on with the public instantly. Sanjiv Mehra, EOS cofounder states that their focus was to create a product that was unique and distribute it to a global audience.
Sanjiv Mehra, EOS cofounder’s other plan was to stir up the lip balm market. He realized that the market was due for an innovative product that was unique and primarily appealed to women. His plan was right on the money.