Whitney Wolfe is the founder as well as CEO of Bumble. This is a dating app that allows only women to initiate any kind of contact. Bumble is owned by the European dating company Badoo. It had 11 million registered users until January 2017.
Whitney Wolfe cofounded Tinder in 2012. She worked hard to market this app and made it a viral sensation. She left the company soon after.
Bumble is making dating much better and easier for women. Even though there are a plethora of dating apps in the market, there are some that are making improvements in order to let you find your Prince Charming much sooner.
Tinder has an active user base of nearly 50 million. It is facilitating 21 million matches each day. With such a huge population, users tend to get subjected to various undesired interactions as there are few tools for filtering them out.
Hence Bumble is trying to improve this experience for women. This is done by giving them the power of making the first move. Whitney Wolfe launched Bumble in December 2014. Users can swipe through all profiles, but only female users can post message first. In case of those interested in same-sex interaction, both users have the option to message first.
Whitney Wolfe claims that Bumble saw responsible behavior from both males as well as female users during the first nine months of its operation. This was when the company announced a new addition called VIBee. This will help users to capitalize on their interactions.
She believes that the app will grow and scale to a much larger number. Whitney Wolfe wants a way for preserving the thoughtful interactions. The user base is estimated to be around 800,000. There have been nearly 5 million female-led conversations since the launch of this app.