Omar Yunes, the World-Class Franchisee

Sushi Itto is the sole reason why Omar Yunes won the honor prize as the best franchisee in the world.


Omar Yunes, a franchisee of the restaurant chain Sushi Itto, represented Mexico at the Best Franchisee of the World (BFW) contest held in Florence, Italy, on the 5th of December, 2015, along with Ivan Tamer, who operates franchise outlets of Prendamex.


The global event, which saw representatives from 34 countries including France, Portugal, and Brazil compete for the BFW award, was conducted after qualifying events had been held in those countries to determine the finalists at Florence. Omar Yunes presented a compelling case titled “The Professionalization of the Role of the Franchisee” at the national qualifier in Mexico due to which he was selected to represent his country at the finals on the 24th of November, 2015.


Sushi Itto has evolved a lot under the leadership of Omar Yunes, and the franchise is one of the strongest sushi restaurants in Mexico.


The BFW contest is held to recognize the efforts of the best franchisees worldwide based on several criteria, including the knowledge imparted to the network of franchise outlets, improvements proposed by and implemented by the franchise owner, the workers’ level of motivation and the cost saving techniques employed. According to one of the organizers of the BFW Mexican national qualifier, Diego Elizarrarras, the reason why Omar Yunes won the right to represent the country at the global BFW contest in Italy was the role he played as a change agent at the Sushi Itto franchising-franchisee relationship, setting up control boards to effectively manage and measure the performance of each unit.


In a surprising development, Omar Yunes went on to win the BFW award in Italy, which meant a victory for the franchising sector in Mexico, allowing it to move forward from regional to international franchising. The CEO of Sushi Itto, Benjamin Cancelmo, remarked that the award was a manifestation of the joint efforts of the franchisee and franchiser in serving their customers well with a lot of hospitality.


The entrepreneur has grown his business by a big margin, and there is already a 13th installment being inaugurated.

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