Santiago Stands Out Among Brazilian Entrepreneurs

When it comes to listing the top Brazilian businessmen within the country today, invariably Roberto Santiago’s name is bound to come up.

The founder and owner of the largest shopping mall in Joao Pessoa. The city of nearly a million is the capital of the Brazilian state Paraiba. The eastern-most state in the vast country of Brazil, Joao Pessoa is regarded as a the most eastern city within the country and is known for its vast nearby greenery.

However, this was the area where Roberto Santiago first made a name for himself as a well-regarded entrepreneur. Born in 1958, Santiago gradually built up his business reputation through hard work and opportunity. He attended Pio-X Marist College and then the University Center of Joao Pessoa, majoring in business administration.

Eventually, he was ready to move on to the business world, starting his own cartonnage company which created decorative products. That enabled him to receive practical experience in the business world. He would channel what the lessons he learned into what became his biggest achievement in developing one of the crown jewels of his hometown of Joao Pessoa, the Roberto Santiago Manaira Shopping Mall.

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The mall first opened back in 1989, but has steadily grown through a series of renovations since then. Located within the downtown area of Joao Pessoa, the Manaira Shopping Mall serves as both a retail and entertainment hub for much of the city. There is a movie theatre with 11 screens as well as the 8,000-seat Domus Hall which draws in events and cultural festivals. There is also a bowling alley and a food court located within the mall. An amusement park is also part of the entertainment scene there.

However, the mall also caters to a more upscale clientele as there are good restaurants and bars located within its walls. Well-known restaurants such as Capital Steakhouse and Espaco Gourmet reside there. Additionally, there is a college, banks, and a fitness center located within the mall.

Yet, Roberto Santiago Manaira Shopping is known foremost for its shopping. It has hundreds of shops in a variety of services ranging from jewelry to clothing to sports gear. There has been a few updates to the mall and it seems that, under Santiago’s leadership, the mall is ever expanding.

Santiago has a passion for motorsports, especially at the kart and motocross level and also serves as a business advisor for younger entrepreneurs in Brazil. Read more on Exame

Santiago still made his mark in the business world with his mall in Joao Pessoa standing as his finest achievement. However, he continues to manage it in hopes of it expanding to become one of the premier entertainment and shopping centers in all of Brazil.

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